We are retained by product-development teams to improve the usability, safety, and customer appeal of products. We creatively apply technical expertise from a variety of social-science and design disciplines to support this mission.

Our specific human factors services include :

  • Human Factors Consulting, expert reviews, and usability testing to optimize safety and effectiveness of a product or process.
  • Ethnographic Field Research to discover the realities of actual product use or current processes and uncover unspoken user needs.
  • Information Design for the creation of graphical user interfaces (GUIs), packaging, labeling, and instructions for use (IFU).
  • Instructional Videos to train intended users on products and processes.