Interested in expanding your understanding of the design process? Check out Strategic Design Thinking: Innovation in Products, Services, Experiences, and Beyond, a new book that “guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.” Edited by Natalie W. Nixon, PhD, the Director of the Strategic Design MBA Program at Philadelphia University, the book addresses different aspects of the design process in chapters written by practicing design professionals and educators. Our very own Steve Wilcox, PhD, FIDSA, contributed a chapter, in which he describes the various forms of design research and how to make that research accurate, thorough, accessible, and useful.
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