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EPIC 2018: An Exploration in Advancing Ethnographic Methods

In October of 2018, Design Science presented at EPIC, the Ethnographic Praxis in Industry Conference. It’s the foremost organization representing qualitative researchers across healthcare, technology, and design. From around the globe, participants came together in Honolulu to discuss this year’s theme: evidence. Read more

Welcome to Design Science: The Story Behind the New Video

If you work in a field like human factors and usability research, the question “so what do you do for a living?” is rarely simple to answer. Read more

Strategic Design Thinking Title Graphic

Strategic Design Thinking: Available for Pre-order

Interested in expanding your understanding of the design process? Check out Strategic Design Thinking: Innovation in Products, Services, Experiences, and Beyond, a new book that “guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.” Read more